Every year, the Utrecht City Theatre and Edenspiekermann invite a guest artist – photographer or illustrator – to develop a series of images that react on the two brand identity keywords ‘scintillating’ and ‘reflective’.
For the 2012-13 season, the campaign and genre images were made by Aad Goudappel under the art direction of Marieke Griffioen. Aad creates illustrations that at first glance seem very simple. His distinctive style is characterized by the use of flat areas of color and the complete absence of lines. On closer look the mildly alienating images often contain multiple intellectual or emotional layers. This approach leads to works that are both timeless and contemporary.
Aad Goudappel lives and works in Rotterdam. His work was selected in multiple international illustration competitions. More examples of his work can be seen on his website.
The Utrecht City Theatre identity design won several prizes since its launch in the summer of 2009. Among them are a Red Dot Award (2009), a European Design Award (2010) and a D&AD Award (2010).