Article

Utrecht’s new cultural season

ssbu 2011jeugd

This spring, the Utrecht City Theatre and Edenspiekermann invited Dutch illustrator and photographer Krista van der Niet to create a series of images that would enrich the communication about the upcoming cultural season, based on the brand keywords ‘scintillating’ and ‘reflective’.

Krista about the project: “Since the programme brochure would be filled with theatrical images by the various companies and artists, I searched for a strong counterpart concept for the dividing pages; clear and simple aesthetic images that communicate directly and incite fantasy and wonder.”

“For me theatre is above all fantasy and temporary escapism, stepping into a different world. My pictures are partly unreal and surrealistic, yet made in a natural way. I never use Photoshop.”

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