AEGON Bank wants to offer its customers optimum insight into their finances online. So that customers can organise their financial affairs at home and keep them under control. However, how do you create a website that is so user-friendly that customers can really do everything themselves? Furthermore, one that reinforces AEGON Bank’s mission and occupies a prominent position among the competition?
The clear layout of the website developed by Edenspiekermann offers unprecedented overview, insight and convenience. Customers’ finances are completely in their own hands. And the site does more: the straightforward navigation makes it very easy and attractive for the visitor to decide to buy.
The new website works like a funnel: logical steps allow the visitor to zoom in closer and closer. The homepage shows all the products together. Using smart, user-friendly tools, the visitor can compare the main properties of products at a glance. He can see what suits his requirements best. When the visitor clicks on a product it is focused on completely. Without escape routes or unnecessary distractions. All product pages are given the same layout and structure. There is always direct access to advice and purchase. In this way, the site persuades the visitor to order a product or request additional information.
Edenspiekermann developed stylistic elements which formed the basis of the overall visual identity of AEGON Bank. They are used widely in e-mails, newsletter, printwork and internet banking. This gives AEGON Bank its own style, which also corresponds to the identity of the AEGON brand.
The result is well worth the effort. It appears that 70% of visitors are helped successfully. A website that excels in retaining customers and winning new customers. Visitor behaviour is analysed according to 8 key indicators, such as successful search requests and the percentage of pages which are not refused. The website is continuously improved according to this visitor behaviour.
Aegonbank.nl has taken a prominent place among the financial insurers of the Netherlands. The site was nominated for the Usability Award 2008, the award for the most user-friendly website.
