The newspaper and magazine market is a tough one. Kiosks are overflowing with titles. What's the best way to stand out? PC Professionell knows that good content attracts interest. However, it has to be well packaged!
That's precisely what Edenspiekermann has done in drawing attention to the content without resorting to gimmicks. PC Professionell now stands for total technical competence – a magazine for professionals who read a lot of test results.
The new design concept is a bold step. Not many consumer magazines have dared to alter their image so drastically. The new edition of PC Professionell is unfussy and precise and concentrated on the essentials. The design improves the readability of long texts which require patience, information which can be skimmed over and facts which have to be studied intensively. The pages are structured so that one can enter each text at different points and also skip back and forth between different sections of the magazine. This facilitates reading for professionals who need a lot of input in a short time.
The redesign for PC Professionell has been nominated for the 2009 Design Award of the German Federal Republic.
