Pioneer Investments has long been a presence on the international trading floors, with around 135 billion Euros in fund assets and offices in 16 countries around the globe.
However, the takeover by the Italian UniCredit group shows us that if you move globally you have to communicate globally. Pioneer Investments must present the same image in Europe as it does in India or the US. Contradictions and breaks in communication damage the brand.
The new corporate design by Edenspiekermann guarantees worldwide unity in communication. The logo, colour scheme, typography, layout principle and in particular, visual style help create a constant framework within which there is ample room for movement. Whether stationery, website or company brochures – everything stands for Pioneer Investments. Such a globally homogenous appearance creates clarity and helps distinguish itself from the competition.
Edenspiekermann's consultation and design competence have allowed Pioneer Investments to implement the design worldwide within a year and a half. You can't get a strong brand on the international trading floors any quicker!
