New design and concept for the company website
In 1947 Theo Gutberlet started his family business in Fulda. It has since blossomed into one of the leading sellers of good quality groceries, with more than 350 tegut... stores. With its house colour orange, new typefaces and the superellipse (a shape between a circle and a square), Edenspiekermann has helped the tegut... brand to establish a visual identity that suggests uniqueness, freshness and cheerfulness.
Edenspiekermann has also thoroughly rethought the tegut... website. The internalised community-spirited thoughts – how do we make the customers part of the company? – have been transferred to social media concepts that match the house identity. The available resources – such as a huge collection of recipes – are the foundation for online activities that create transparency and involve customers.
How can we make our customers part of the company? Thomas Gutberlet, CEO tegut...
The result is that customers can use www.tegut.com in a personalised manner: they can comment on nearly every single page, review offers and the bonus system, join special interest groups and interact with each other or with tegut... directly. An editorial team oversees the dialogue. The website has become a flexible social medium; the brand experience online reinforces the contacts offline.
