In order to see off growing competition you have to be considered as an organisation. Organisatieadviesbureau Twynstra Gudde knows all about this. Customers give the individual management consultants a positive assessment, but who is the organisation behind the advisors?
Edenspiekermann gave Twynstra Gudde a distinctive, collage-like style. This style is based, much more than before, on the identity of the organisation. Once again, Twynstra Gudde stands out from its many rivals.
Edenspiekermann refreshed the organisation’s profile, tightened the brand profile, created a new pay-off (‘anders denken, gewoon doen’ – ‘think differently, just do it’), a new tone of voice and a new visual look.
The switch from photography to illustrations was crucial. Along with an illustrator, we developed a specific style for Twynstra Gudde: a collage-like style containing typographical and human elements. ‘Language’ and ‘people work’ are after all important factors for this organisation.
In addition, Edenspiekermann (re)designed various resources such as the website and an annual with articles by consultants.
Edenspiekermann has made the brand essence clear. Twynstra Gudde again occupies a strong position among its rivals.
