Every year, the Utrecht City Theatre and Edenspiekermann invite a guest artist – photographer or illustrator – to develop a series of images that react on the two brand identity keywords ‘reflective’ and ‘scintillating’.
For the 2010/2011 cultural season, we invited Dutch photographer Gerrit Schreurs to create a series of images that would enrich the visual identity of the theatre during the upcoming year. These images are used in the season programme booklet as dividing pages between the various programme themes. And they are combined by the artist into collages in the outdoor and online campaign that introduce the new cultural season.
