Design Director

Edenspiekermann Berlin
Friedrichstraße 126
10117 Berlin, Germany

October 31, 2011 15:29

Daily Note — Your mobile event guide

A mobile companion for the Red Bull Music Academy in Madrid 1For this year’s Red Bull Music Academy in Madrid, we created a web app that keeps everybody up to date during the 25 days of the event. The “Daily Note” feeds the most essential Academy highlights every day with the morning milk and paper. A daily digest of the best lectures, tracks, events, videos, and everything else you need to know about the Red Bull Music Academy 2011 in Madrid — right on your smartphone.

See a demo below or check for yourself by pointing your smartphone to rbmamadrid.es.

We decided to develop the Daily Note as web app using nothing but standard web technology. A web app is a website that is highly optimized for mobile devices. There is the possibility to access the device’s hardware features such as the local storage, swipe gestures and accelerometer. A web app therefore feels and behaves more like an app, than a website. Compared to creating a native application, a web app is faster to develop, circumvents the hurdles around the various app stores and can work cross-platform: iOS, Android and even BlackBerry.

We built a simple, custom CMS for editors to create each issue of the Daily Note. The HTML front end pulls this data (in JSON format) via JavaScript. The front end uses several interesting technologies such as HTML5 audio, direct integration with Foursquare and Vimeo. The interface really comes to life with animations, which are implemented using only CSS3. This allows for much better performance due to hardware acceleration.

The team: Oliver Zeyen, Harry Keller, Eike Send, Sarah Lincoln, Sven Ellingen and Michael Börner.

Daily Note — Your mobile event guide 2

October 23, 2011 20:09

We turn up the volume on Red Bull Music Academy

We turn up the volume on Red Bull Music Academy 1Over the last couple of months we’ve been working on a number of incredibly exciting projects with the Red Bull Music Academy. The Red Bull Music Academy is a world-traveling series of music workshops and festivals: a platform for those who shape our musical future.

Today, we’re extremely proud to announce the launch of the newly redesigned website for Red Bull Music Academy. We think we have created an amazing place for listening, learning and inspiring. The site’s character is now louder and bolder, richer and more visual – reflecting the actual experience of the Academy. The new site adapts for all sorts of screen sizes and is chock-full of web fonts!

We turn up the volume on Red Bull Music Academy 2Prior to this year’s academy edition in Madrid, we developed a campaign for the World Tour which stopped in Capetown, Berlin, Paris, Detroit, Melbourne, New York, Rome, Sao Paulo and London. For each event, we established a unique identity, playing on the event’s theme and location. We produced posters, the website and a banner campaign. A series of stunning animations accompanied the events. Each animation was created with different techniques and creative teams, put together in a heroic effort by Mother and Passion Pictures in New York.

It has been a pleasure working with everyone at Red Bull Music Academy, the Red Bull Media House and Netconomy.

Special thanks to our team — a few Vodka Red Bulls now well deserved:
Sarah Lincoln, Moritz Guth, Eike Send, Dirk Schmid, Oliver Zeyen, Harry Keller, René Zschoch, Marlene Schufferth, Michael Börner, Robert Stulle, Steven Cook, Paul Woods (extra shout!), Thorsten Kozik, Alvaro Laura, Robert Grund and Kristina Nickel.

We turn up the volume on Red Bull Music Academy 3

August 10, 2011 09:18

Now live: The new Carhartt website

With the release of the 2011 fall/winter collection, we celebrate the launch of the new Carhartt website. 

Carhartt WIP is known for supreme clothing collections and dedicated support of upcoming artists, musicians, skateboarders and BMX riders. We were responsible for the design and development and are very happy with the result. Thanks a lot to the guys at Carhartt WIP for their commitment, courage and trust! 

We create websites that are more than online product folders or company profiles. With this site, we think we captured the Carhartt attitude.

Now live: The new Carhartt website 2

Continue reading: Now live: The new Carhartt website

January 17, 2011 16:27

Out now: Carhartt Radio iPhone app

Out now: Carhartt Radio iPhone app 1

For international fashion label Carhartt, we have developed an iPhone app that provides access to Carhartt Radio – an archive of eclectic, hand selected, quality music. 

Carhartt Radio is an exclusive online radio show, updated monthly. The show used to only live on the web but starting today, you can take it with you and tune in from everywhere you are – anywhere you go. The radio shows are created personally by label makers, DJs and musicians who present their own art, work and stories to create an intimate one-hour trip of sound.

Carhartt Radio is available on the App Store for free.