Deze tekst is voorlopig alleen in Engels beschikbaar. Een Nederlandstalige versie volgt binnenkort.
“Since the programme brochure would be filled with theatrical images by the various companies and artists, I searched for a strong counterpart concept for the dividing pages; clear and simple aesthetic images that communicate directly and incite fantasy and wonder.” Krista van der Niet, illustrator
Every year, the Utrecht City Theatre and Edenspiekermann invite a guest artist – photographer or illustrator – to develop a series of images that react on the two brand identity keywords ‘scintillating’ and ‘reflective’.
This spring, the Utrecht City Theatre and Edenspiekermann invited Dutch illustrator and photographer Krista van der Niet to create a series of images that would enrich the communication about the upcoming cultural season. Her fresh and original work was used for the outdoor campaign, for the season program brochure and the city theatre website.
“For me theatre is above all fantasy and temporary escapism, stepping into a different world. My pictures are partly unreal and surrealistic, yet made in a natural way. I never use Photoshop.” LKrista van der Niet, illustrator
The Utrecht City Theatre identity design [link to other case] won several prizes since its launch in the summer of 2009. Among them are a Red Dot Award (2009), a European Design Award (2010) and a D&AD Award (2010). This year, we’re nominated for the prestigious German Design Awards 2012.
