Content Discovery for Brands

Here's our 2 cents on how to make your content platform future-proof:

1. Invest in your data structure

Structuring your data is crucial to turn your inventory into a source of unlimited content experiences for your users. A clever categorisation will help your editorial team to combine your content to new stories and the right context for your users. It's worth to invest some thoughts and time in a detailed concept to make it as flexible and sustainable in the longrun.

2. Think API first

When working API-first, great content structure is the basis for any kind of suggestions or recommendations, and when providing content to other distribution channels. Creating and distributing great content and point you to technology that can help streamline the process and make it more efficient and effective?

Download our insights and recommendations for a future-proof content platform.