A Matter of Mentality to Make It a Reality

Thanks again to everyone who joined the fourth edition of our TomorrowToday sessions, held at Crazy Kitchen in Amsterdam on February 4th. A big thanks goes out to our special guests for sharing knowledge and insights on how to get the unthinkable done. Here’s what you may have missed:

1. How to flip a complete organizational culture within 2 years

David Linssen & Christa Bakker (Schiphol) shared their rocky road to success in pivoting Schiphol from a traditional project-oriented company to an agile, cross-disciplinary, customer oriented culture, and provided our guests with some very simple hands-on tips.

David Linssen on how to flip a complete mentality

2. How to develop an unstoppable winning mentality

Tessa Knaven (HR consultant and former rower) and two rowing team members, Emma van Gerwen and Marita Kip, shared some great inspiration from a sports environment. They showed us how to build an Olympic rowing team with no rowing experience and get them prepared for the Olympics in 2020. One piece of advice (among many others) to organizations was that, to develop a winning mentality, you should start by having one clearly defined goal.

Emma van Gerwen & Marita Kip on how to develop the winning mentality

3. How to change the world

Jonne Kuyt (Creative Director Edenspiekermann) and Richard Horton (Editor-in-chief of The Lancet) offered thought-provoking insights on how to change the world by having an opinion as a brand. The new global campaign by The Lancet provided the perfect example.

Jonne Kuyt on how to change the world

What’s next?

Our next TomorrowToday #5 will be in June. Topic and line-up will be announced soon. Get involved and sign up for updates on our next session.

We’re looking forward to meeting you next time!