A new face for Utrecht City Theatre

Utrecht City Theatre (Stadsschouwburg Urecht) presents its new visual identity. The style offers a lot of possibilities and inspiration to grow further in coming years and to become a strong cultural brand.

Artistic quality, cultural and social involvement and professional skills. Passion and adventure – a confrontation with the unexpected or unknown. All these notions are driving the programming of the Utrecht City Theatre. The meeting between visitor and player is a tingling and emotional adventure and often leads to reflection. This makes every meeting the beginning of something new.

Utrecht City Theatre is the prominent theatre in the Central Netherlands. Annually, over 550 performances and activities are held in two auditoriums and at other locations inside and outside the theatre, varying from modern dance to musicals, and from modern theatre to romantic operas.

Edenspiekermann developed a characteristic typographic alphabet and logo, based on the words tingling and reflection. Applied in a clear and accessible style that gives the City Theatre a contemporary and self-aware identity.

A simple and powerful typographic idea is continuously and sparklingly applied in all communication means. The typography and colour setting reflect the spirit of the age of Dudok, the architect of the theatre. The chafing play of letters puts the theatre in a self aware and challenging way at the heart of current time.

The style was launched internally on 18 May during a festive breakfast session. Since 2 June the new face of the City Theatre can be seen everywhere in the city on posters. Soon, a completely branded city bus will be driving around the city of Utrecht.

www.stadsschouwburg-utrecht.nl