Allianz: How to Make Insurance Accessible

Allianz, one of the largest insurance companies in the world, wanted to strengthen their position and reinvent their proposition to stay on top of their clients’ needs in the ever-changing landscape.

After a selection process, they chose our team to provide direction in the service design process and redesign their services and digital products for growth markets with strong future potential—starting with making insurance accessible for independent professionals.

This is what we did in close collaboration with the Allianz team:

Focus on the user

In order to transform the Allianz website into a service platform that sells trust and lifts business result, we first needed to move from a product-driven to a user-driven approach. This means putting customers at the center. We guided their team to focus on the true needs of professionals by collecting and analyzing the right user data in the decision-making process. To get a full picture of the customer, we mapped different user flows and pinpointed the metrics in the customer journey that truly drive results.

Start small, fuel with data

To look for opportunities in the customer journey and improve the sales funnel, we followed a process of ongoing, insight-driven optimization. This means starting small with a proof of concept, and experimenting and learning whether our ideas actually contribute to a better user experience.