Appsfactory and Edenspiekermann join forces

Christian Hanke, CEO, and Michael Wiesemann, Chief Product & Strategy Officer at Edenspiekermann, have welcomed Appsfactory as the majority shareholder, marking a key step in the company's journey. This partnership is set to amplify Edenspiekermann's capabilities, expanding its reach and enhancing its client offerings. Despite the new ownership structure, Edenspiekermann will maintain its operational independence, offering clients holistic, innovation-driven solutions that are unparalleled on the market. The company will remain independent as a consultancy and brand.

“This is a forward-looking step for Appsfactory and Edenspiekermann. Edenspiekermann brings world-class design and strategy expertise and a strong footprint in the US to the table. Appsfactory has made a name for itself with high-end engineering. Together, we offer our clients holistic, innovation-driven solutions that are unparalleled on the market,” says Dr. Alexander Trommen, founder and CEO of Appsfactory.

The Appsfactory and Edenspiekermann teams have known each other for a long time. Both consultancies share an extensive client portfolio in the healthcare/digital health, mobility and media sectors. In recent years, they have repeatedly met in joint projects for clients such as Mercedes-Benz, CARIAD SE and Süddeutsche Zeitung.

“We are delighted to have found such a strong partner who shares our passion for ‘Designed in Berlin and California’,” emphasizes Christian Hanke, CEO of Edenspiekermann. “We have already proven in the past how well our expertise and working methods complement each other for the benefit of our clients. We will continue to operate as two strong brands in Europe and the USA, but will strategically deploy our teams and strengths in projects and with a view to new business.”

“As a design consultancy, we develop innovative, digital product strategies and bring them to life through unique design. Thanks to the size and depth of experience of Appsfactory, we can now offer everything from product strategy and first-class design to high-end engineering from a single source and with greater clout,” adds Michael Wiesemann, Chief Product & Strategy Officer at Edenspiekermann.

Edenspiekermann – founded 20 years ago by the international design legend Erik Spiekermann – is today one of the world’s most renowned consultancies for design, branding and digital growth strategies. The owner-managed design consultancy offers its clients a highly specialized consulting service that encompasses extensive expertise in the areas of research, strategy and design. With offices in Berlin, Los Angeles and San Francisco, it serves a wide range of clients — from Californian unicorns to major international corporations, including Lucid, Mercedes-Benz, Huk24, Red Bull, Stern / RTL and AutoScout. In addition to the DACH region, Edenspiekermann is particularly well positioned in the USA, where the design consultancy currently generates 40 percent of its turnover.

Appsfactory is one of the fastest growing digital agencies in Europe. At its five German locations, the number 2 among owner-managed digital agencies in Germany (iBusiness Ranking 2023) employs over 380 people who realize digital products and applications for clients such as Axel Springer, AOK, Bertelsmann, BMW, Condé Nast, Vattenfall and Vonovia. Appsfactory's core expertise lies in digital product development. Since its foundation in 2009, the successful agency has developed over 700 products and services for more than 67 million users.