Book Release: Pia Betton Co-Authors “Brand Experience”

On November 19, 2015, Andreas Baetzgen published a new branding handbook entitled Brand Experience. Pia Betton contributed the chapter “Successful Implementation of Service Innovations.” Pia is a partner at Edenspiekermann and an expert in service design and innovation.

Brand Experience is a guide to successfully managing brand experience through the entire customer journey. Contributions from 20 industry experts give valuable insights into research, solutions and strategies. The book also includes several best-practice cases.