Conceptual Type Conference in Copenhagen

Together with Rick Poynor, founder of Eye Magazine, Underware, Peter Bil’ak, Norm and Europa, Erik Spiekermann illuminated the field of conceptual type at the one-day conference in Copehagen on November 19.

For Erik Spiekermann, type is visual language: “Everything a company, a brand says about itself needs type. Shouldn’t that typographic voice be specific to the brand rather than bland and interchangeable?” Spiekermann displayed work for brands like Nokia, Bosch and Deutsche Bahn to show how exclusive typefaces work, how and why they’re made. 

The conference “Conceptual Type: Type lead by ideas” is sponsored by the Danish Centre for Design Research and arranged in collaboration with The Royal Danish Academy of Fine Arts, School of architecture and the type society Danish Faces.