Edenspiekermann Designs Singapore’s Design 2025 Masterplan

Design and the design sector have contributed significantly to Singapore’s success. More and more businesses and government agencies are adopting design skills and design processes to innovate their products and services.

The vision of the Design 2025 Masterplan is for Singapore to be an innovation-driven economy, and a loveable city. The Masterplan Committee was headed by Beh Swan Gin, chairman of the Economic Development Board and brought together by the DesignSingapore Council as a strong representation of the design sector. The Committee believes that Singapore can be a leader in design, and by design. Singapore’s recent designation as a UNESCO Creative City of Design is a powerful endorsement of this potential.

Yesterday, at the opening of the 2016 Singapore Design Week, the Design 2025 Masterplan was launched. In the report, there are 15 recommendations under five strategic thrusts. These range from the inclusive approaches of infusing design into the national skillset and bringing design into the community, to the targeted activities of expanding the role of design in businesses and government, strengthening the competitiveness of design firms, and developing a Singapore Design brand that is synonymous with being a leading city of design.

Infographic from the masterplan

A pentagonal tessellation for each recommendation

Edo van Dijk, Creative Director of Edenspiekermann Singapore: “As the report makes 15 recommendations, we have aligned each one with a pentagonal tessellation. Interestingly, there are only 15 known pentagonal shapes that are able to tessellate, meaning to cover a plane leaving no gaps and with no overlaps. On the cover of the brochure we layered all 15 tessellations upon each other. This richly textured pattern signifies the Masterplan Committee’s ambition for design consciousness to be adopted pervasively throughout Singapore by 2025.”

Video: Design 2025 on Channel NewsAsia

Read the Design 2025 Masterplan here