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Edenspiekermann supports Quandoo’s growth in Asia
Quandoo, the online table reservation platform, asked Edenspiekermann to help them advance their brand positioning campaign rollout in Singapore. Although Quandoo is already successful in 10 international markets, Edenspiekermann supported them in a process that involved building a localized campaign in preparation for a global rollout and an overhaul of Quandoo’s global brand identity and positioning.
Edenspiekermann Berlin worked in close collaboration with the team at Quandoo’s Berlin headquarters, aligning the visual identity with the new brand strategy and creating prototypes for the website and app. At the same time, Edenspiekermann Singapore focused on the local campaign launch including channel strategy, media buying, content, design, and production.
“Quandoo presented us with an exciting challenge, one that utilized a diverse range of our skills and expertise across two international teams. It’s a great example of how we can help startups with global ambitions make their brand relevant for different markets and cultures.” says Edo van Dijk, CEO of Edenspiekermann Singapore.
The project’s global setup enabled close collaboration with Quandoo’s internal teams, and ensured that campaign planning could run alongside the update of the brand.
Matthias Mittelsten Scheid, VP of Business Development at Quandoo, shared: “I am pleased that we found Edenspiekermann as our design partner. They share our vision of driving digitization and transferring relevant messages to consumers that reach memorability through peculiarity.”
Edenspiekermann worked closely together on the campaign rollout with Leverate, Chimney and other creative agencies.