Article
Edenspiekermann supports the weatherman
Edenspiekermann delevoped over 300 partially animated characters for the news programme ‘ZDFheute’ and ‘ZDF> heute journal’.
Edenspiekermann served as brand strategy and information design consultants to ZDF for the restructuring of their flagship news programmes ‘ZDF heute’ and ‘ZDF heute journal’ over the course of three years. The Information graphics are an important element of the new news programmes broadcast by ZDF since July 17th 2009. ‘The ZDF graphics editors now have over 300 characters, partially animated, at their disposal for designing the weather and for illustrative purposes’ says Fabian Rottke, who managed the project at Edenspiekermann.
In parallel with the extensive pictogram set, Edenspiekermann also developed an own news font family. ‘It was important to us to work on the future relationship of the ‘heute’ brand to the ZDF umbrella brand within the framework of the new design,’ explains Erik Spiekermann, creative director of the agency. ‘An exclusive new family of typefaces emphasises the originality of the new image.’