eneco takes first place in research on energy suppliers

Respondents who orientate themselves online when looking for a new energy supplier, nominate Eneco most often as their preferred energy supplier to sign up with. This is the conclusion of the Web Performance Scan conducted by WUA! in May. Results indicate that both the visual design and information architecture encourage consumers to sign up with Eneco.

Jorg Verweij, marketer at Eneco, receives winner certificate.

In this third research study, Eneco beat Nuon who now lost its top 3 position.
During the study. respondents visited 34 different websites, resulting in 146 individual assessments.

Eneco.nl was found by 48% of respondents and sees virtually all visitors go deeper into the website, after a positive first impression. The website also scored a first place on the design aspect, and is valued for its high information value. In terms of final preference, Eneco tops the list with a 15% share.

For this research WUA! invited 40 respondents between 22 and 62 with experience in online orientation for new products and services. The respondents were given the assignment to search online for a suitable energy supplier for a single household.

A full report of the research is available at wua.nl (Dutch language only).