Eureka Moment among 2009 ReBrand 100 Global Award Winners

Strategic design agency Eureka Moment, partner of Edenspiekermann in Mumbai, was responsible for the rebrand of Piramal.

Piramal Enterprises was named on of the world’s most effective rebrands in the fifth annual ReBrand 100 Global Awards. ReBrand 100 is the highest recognition for brand rebuilding and redesign in the business arena, and is the only global, juried program of its kind. Strategic design agency Eureka Moment, partner of Edenspiekermann in Mumbai, was responsible for the rebrand of Piramal Enterprises.

The rebrand encompasses creating a unified identity for one of India’s leading business houses, reflecting their strong heritage and unique values of ‘knowledge, action and care’.

ReBrand is the global, online resource for case studies on the most effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet strategic goals. Features in such media as The Wall Street Journal, CNN Money and BusinessWeek, the annual ReBrand 100 Global Awards has entry deadlines in late September of each year.

Visit www.rebrand.com

Read more on the collaboration between Edenspiekermann and Eureka Moment, or about our other alliances.