June 16th 2016: TomorrowToday

Join Edenspiekermann Amsterdam at the next TomorrowToday session on June 16th, where we’ll focus on taking a 360 degree approach in business. What are today’s challenges, and how can we boost business results in the future?

What’s TomorrowToday #5 all about?

The focus of this edition is ‘’From Digital to Phygital: How to take a strategic 360 degree approach’’. Today’s businesses seem to be divided into separate offline and online sections; two different worlds. But are they really? We don’t think so.

That’s why TomorrowToday #5 is about thinking holistically, about stopping talk of ‘online’ or ‘offline’ and instead starting to take a strategic 360 degree approach. We’ll share stories and experiences from people and organizations who know how to take an integrated approach to create the best business results.

The program in short:

Digital is dead — Steven Cook, Creative Director at our Berlin office, will talk about the holistic approach needed in a fragmented world. As he puts it: The problem with compartmentalizing your brand’s touchpoints into physical and digital dimensions is simple—it doesn’t reflect customer reality. What does your brand need to do to surpass their expectations?
Artificial intelligence for everyone: WineStein — WineStein, winner of the Digital Service Idea SpinAward 2016, is the world’s smartest digital sommelier, providing the right wine for every dish. An amazing combination of high-tech artificial intelligence and smart human-oriented design created a solution that has proven to increase top- and bottom-line results in wine stores. Joost Schaaff of WineStein will share the do’s and don’ts of creating ‘phygital’ success.
It's all about the customer, not the processes — Prof.dr. Henry Robben, Professor of Marketing at Nyenrode Business University, will talk about the business implications of a client-centric approach.

After the talks there’s time to connect, network and discuss the day’s insights—accompanied by a wine tasting.

TomorrowToday will take place on Thursday 16th June 2016 from 16:00 - 19:00 at De School in Amsterdam.