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Meet Katharina Seeger!
This spring, the Berlin branch of Edenspiekermann was delighted to welcome an exciting addition to our team: our new Creative Director, Katharina Seeger. She brings experience, enthusiasm, and expertise to our Berlin offices and will help to guide the agency forward as it continues to grow and expand its place in the industry. We’ve already had a ton of success working together on new clients, events, and development. We can’t wait to see what we’ll do together next!
Who is Katharina?
As Creative Director at Edenspiekermann, Katharina develops and executes digital strategies and products. She’s a true generalist, strategic thinker and team player, fascinated by human behavior and constantly curious about people.
Drawing on her background in strategic design and design research, she specialises in making sure the perspectives of the the users we design for are integrated into our design process in a pragmatic way to create relevant and joyful experiences. More than that, she’s passionate about diverse teams and diversity in leadership, which led her to invent and host Edenspiekerwomen, our new event series aiming to inspire and be inspired by welcoming female thought leaders of the digital world, fostering diversity and building community.
Her empathy and strategic thinking have already made a big impression– not to mention random reviving handstand breaks in long workshops! She’s a passionate yogini practicing and teaching Jivamukti yoga at Peace Yoga Berlin, so she’s always ready to lead the team in a stretch or a handstand to get our blood flowing and our brains moving faster.
Where does Katharina come from?
Before joining us Katharina was Strategic Design Lead at BCG Digital Ventures and Design Lead at IXDS. Her experience ranges from developing, validating and building user-centric products and services for corporate entities to leading research, service design and user experience projects in various industries. Prior to that she briefly worked in the 'future research and trend-transfer' team at Volkswagen and studied in Hong Kong and Cologne, where she earned her design diploma from the Köln International School of Design.
What's next?
Clearly, Katharina has been up to some exciting things so far.
Both of our editions of Edenspiekerwomen were, of course, a roaring success, and we’re already planning the next one. Not to mention all the great (but top-secret) work she has done for clients since arriving! Keep your eyes on this space for more of their exploits.
Good luck Katharina and welcome to the team – we are honored that you've chosen to join us!