New name for Identity Matters: FONK

Identity Matters, powered by RW, is now called FONK. The new name reflects energy and power, but also renewal, impulse and creativity.

Editor in chief Nicolette Hulsebos: ‘Identity Matters, powered by RW, needed a new name, a new meaning and a new frequency. With Edenspiekermann we came to a quick and effective cooperation.’

Hans Prummel, responsible for name development at Edenspiekermann, saw the assignment as a challenge: ‘We have gone through the whole project under a high pressure of time. The fact that it is a new name for a magazine within your own work field, makes it even more exiting. The name Fonk is very distinguishing within the industry and fits the new editorial formula and ambition of the magazine really well. I believe we have struck the right chord, looking at the positive reactions towards the new name.’