News
Press Release - New Business in Leipzig
Press release from our client in Leipzig announcing our new partnership:
City of Leipzig and Edenspiekermann GmbH Start Collaboration for Innovative Corporate Design
Following a Europe-wide call for bids, the City of Leipzig has chosen Edenspiekermann GmbH, a renowned Berlin-based design agency, as its partner for developing a new visual identity for the city administration. The goal of this collaboration is to elevate Leipzig’s visual identity to a modern and contemporary level that reflects the city’s dynamic development and clearly communicates its values and vision to the public in an appealing way.
The new corporate design will be implemented gradually, with the first visible results expected by mid-2025. In partnership with the City of Leipzig, the agency will create a concept that is both aesthetically pleasing and functional, as well as inclusive. The design will be applied across all city communications, including print media, letterheads, presentation templates, and public information systems. City-owned and operated enterprises, as well as affiliated companies, will be integrated into a newly developed brand architecture. As part of the redesign, Leipzig's official website, www.leipzig.de, will also undergo a complete visual and user interface overhaul. The traditional coat of arms, which is currently used in all official communications, will be retained for specific applications. Additionally, a logo will be developed for all other communication needs.
The collaboration will include not only visual design but also the creation of a comprehensive style guide to ensure consistent application of the new design. The contract volume is approximately 400,000 euros.
Statements on the Collaboration
“We are delighted to work with Edenspiekermann,” stated Mayor Burkhard Jung. “This partnership is an important step toward visualizing Leipzig’s identity in a modern way and clearly communicating our strengths and values. The new corporate design will help strengthen our image as a modern and cosmopolitan city.”
About the Agency
Edenspiekermann GmbH was selected for this project based on their exceptional expertise and creative approach. The team brings extensive experience in design development for public institutions and companies. The agency has implemented recent designs for cities such as Amsterdam, Santa Monica, and Parma. Other clients include Mercedes Benz, Bloomberg, Allianz, Lucid Motors, HUK24, Stern/G+J, and Helios.
“The collaboration with the City of Leipzig is an exciting opportunity to apply our brand development expertise and digital platform design concepts in an important urban context,” said Christian Hanke, CEO of Edenspiekermann. “We are confident that we will create a design that captures the essence of Leipzig and opens up new, innovative ways for the city to communicate with its citizens on www.leipzig.de.”