Article
Relaunching the Swiss lifestyle magazine NZZ Bellevue
Within the last few months we relaunched NZZ Bellevue, the Swiss lifestyle magazine based in Zurich. NZZ is one of Europe’s most prestigious media brands dating all the way back to 1780.
After eight years — which feels like an eternity for a web product — we had the chance to give it a rebrush, adding new features to improve the UX, making the recipes even more helpful, and a new navigation approach. At the same time, of course, we fine-tuned colors, image sizes, and typography — all but still keeping the original look & feel and character alive because concept and target audience stay the same: a style affluent audience hungry for inspiration all while reading the good life.
This project holds a special place in Edenspiekermann's heart. Eight years ago, we embarked on a journey with the NZZ product team to launch this new lifestyle platform. This marked the beginning of a fruitful collaboration that has now culminated in the relaunch of NZZ.ch and app as well as TheMarket.ch and other products.
More context (in German) over at: Persoenlich.com reporting on the relaunch Kleinreport.ch reporting on the relaunch
We want to extend a heartfelt thank you to the NZZ editorial & product teams Kerstin Netsch, Alexandra Chillag, Janine Nussbaumer, Christian Stettler et al! And a big shout out to our Edenspiekermann design team Jan Bisson, Elena Bauer, Hiro Niwa, Peter Prautzsch, Zita Kirk and special guest Raphaela Haenggi.