News
The First Energy Branding Awards
Martin Stadler, Director Brand Consulting, has been appointed member of the expert jury at the first Energy Branding Awards.
The prizes at Charge will be awarded in three categories: Best Energy Brand, Best Green Brand and Best Transmission and Distribution Brand.
The comprehensive selection process includes independent analysis of the market environment and quantitative consumer research, as well as the expert panel. The panel is comprised of energy experts from marketing and branding, industry, academia, associations and consultancies.
Following a structured process, the evaluation measures the three key areas: brand strategy, market maturity and brand image. Nominations come exclusively from the international expert panel.
The awards will be presented at the closing event of Charge, the first Energy Branding Conference, on 20th September 2016 in Reykjavík, Iceland.