Time Inc.’s online community forwomen just got even better
When HelloGiggles became a part ofTimeInc., it called for a fresh new look. Withover 20 million unique visitors each month,the online community has a vibrant andengaged following. We redesigned theplatform for the next step in the HelloGigglesjourney, shaping it for the future and keepingtheir users at the heart of everything.Community is what HelloGiggles is all about,and our design solution had to work with thehuge amount of user-generated contentpublished every day, and a variety of imagetypes and qualities. From beauty, fashion,and lifestyle to female empowerment andother issues that matter most to youngwomen, up to 70 individual pieces of content are published each day—and this number is growing.
We also had to ensure the long-term sustainability of the platform, considering ways that the user-led site could be monetized while retaining its community focus. We’ll continue to work with the HelloGiggles team in developing concepts for new monetization opportunities.
From the new colorscheme to thetypography andillustrations, the aimof our new designwas to capture theHelloGigglespersonality.
Working closely with the HelloGiggles product and development teams, we created the new interface design concept and art direction. We worked together with illustrator Chris Delorenzo, of The New Yorker and Vogue fame, to create the visual language. From his avatars for contributors, to the new color scheme, layout and typography, the new design perfectly captures HelloGiggles’ personality, and asserts their position as the online community for women.
The new designkeeps the quirky,handmade aestheticof HelloGiggles’ rootsin a modern,contemporary way.
