Digital Innovation
Due to the revolutionary adoption of digital technology, consumers’ expectations of service, user experience and corporate transparency have altered dramatically. The same forces that brought us a wave of successful startups, may also be the potential disruptors of your business.
Securing your business against this disruption requires a lot more than a fancy report or a few developers in an internal innovation lab. Navigating your company through the digital revolution often means an influential transformation on many levels. This is what we’d like to add to the discussion—our two cents on digital transformation:
1. Digital Transformation is too important to leave to the IT department.
Take a holistic approach to avoid frustration and wasting of time and money. The most common reason that digital products & services fail is they aren’t addressing the real need of the user. Who cares about another app, if basic needs aren’t met? Innovation begins with understanding your customer’s specific needs. What are their pain points? How do you build trust and a meaningful relationship which will convert into loyalty and revenue? Break your internal silos and foster collaboration across IT, marketing and operations. Really understand your customers and users.
2. If you replicate the business models of today, you will be outrun by tomorrow.
Playing catch-up is not a transformation. Sticking an app on your legacy organization and systems may help you in the short-term, but it won’t give your organization the tools and motivation to consistently evolve and adapt itself. The goal is to create a culture of controlled risk taking, idea generating tech savviness and to combine it with a relentless focus on data.