Radical Growth

The world is changing at an increasingly rapid pace due to new and advanced tech. Chasing operational efficiency by following conventional strategies won't help to stay ahead of the curve. But making change happen and putting tech into action can be daunting. It requires a fundamental shift in mentality and a strong ambition to radically grow your business. With years of experience in the domain, we have literally written the manual for developing a mindset for radical growth.

Here’s our two cents on radical innovation (and download our whitepaper for more insights and recommendations):

1. Creative energy is produced by multidisciplinary organized teams

The silo structure tends to prevent you from having a good view and understanding of the customer’s journey. It blocks data and information exchange, and, by grouping people according to their disciplines, it blocks the flow of creative energy that is required to innovate. And that is anathema to nurturing radical growth. Radical growth requires a belief in a diverse group of specialists in science, design, development and commerce.

2. A strong brand drives change in the right direction

Without a strong concept of purpose and direction, innovation initiatives tend to scatter and end up in pointless and wasteful featuritis. But when focused and aligned through the lens of a clear vision, they will achieve the radical growth that we all aim for. We believe the brand is the ideal vehicle to deliver this vision. The brand promise, story and, in fact, the whole brand experience, should radiate this idea of why the company is there and where it is heading.